Book Review First Or Watch The Movie First - 1416 Words

Read the book first or watch the movie first? This is a question I often ask myself when knowing a movie I am about to see is based out of a book. I usually choose based upon the opinions of my friends, many of whom swear â€Å"the book is always better than the movie†. (Kitto, 2011) Often times, I find their opinions are the opposite of mine. We all realize that when taking a book and turning it in into a movie it is impossible to include everything as there are many things that do not transfer well from book to movie. So what then is the key to take a book and make a good film adaptation? â€Å"A great adaptation†¦needs to capture the essence of the book; we want fidelity between the book and the film [but] if a filmmaker does a faithful adaptation to the book the people will say you lack imagination, but if you make a movie without perfect fidelity you run the risk of been chastised by the fans of the book†. (Kitto, 2011) Is the key to making a good film adaptation of a book editing and imagery? It is up to the director and the screenwriter to figure out what parts aren’t needed to tell the story. They also need to calculate what parts can be manipulated around to allow the film to flow in a more fluid way. They also have to find a way to take detailed descriptions in the book and make them come t o life in the film. Without good editing and imagery you can still get a good film, it just won’t be a film that captures the essence of the book. Let’s look at some of theShow MoreRelatedThe Odyssey Book vs. Movie Version1022 Words   |  5 Pagesadvanced technology, we love to watch movies more than we love to read. Sitting in front of a flat-screen TV while eating popcorn and drinking soda would sound much more appealing than reading a book by the fire at night while drinking a frappucino from Starbucks. Now, producers and directors would take successful and famous stories and adapt it into a movie. Sometimes, they would succeed, with examples being the Harry Potter series, which received mainly positive reviews from both critics and the audienceRead MoreOf Mice And Men Film Analysis1577 Words   |  7 PagesOf Mice and Men (1992) Movie Review Of Mice and Men is an action-packed, but peaceful film and novella by John Steinbeck. The movie has been made as an interpretation by Gary Sinise, who is the director and one of the main characters. Of Mice and Men is about George and Lennie (Gary Sinise, John Malkovich) who are very close friends. George is a short and smart man. On the other hand, Lennie is a big man who is mindless. Unlike the book, the movie is very visual with lots of sounds and excitingRead MoreSimilarities And Differences Between How Reading A Text Differs From Watching A Film?1407 Words   |  6 PagesSemester B Unit 1 Lesson 7 Introduction and Objective When you compare and contrast something you are looking at similarities and differences. When you read a story, it may have similarities and differences to other stories. When you watch a movie after you have read the book, you may find similarities and differences. Today s lesson objective is: students will be able to compare and contrast how reading a text differs from watching a filmed or live presentation of the text. Take a minute to thinkRead MoreThe Greatest Day Of My Life999 Words   |  4 Pagessafe to infer that many find their comfort with movie theatres. Many of these people like to be engulfed by the story of their movie. My escape, however, comes from just being inside the theatre. There is something magical about theatres that keeps bringing me back. The first time I vividly remember going to the movies was when the second Harry Potter movie released. I finally watched the first movie on our brand new DVD player and read the four books that had been released. When the Saturday cameRead MoreThe Inacurate Representation of the Cyclops Essay examples1421 Words   |  6 Pagescannibal with a big stick roaming the forest and mountains. However, Cyclopes are one of the oldest Greek mythological creatures; they are children of gods and nature spirits who came out wrong. Poseidon was the most common father. Hesiod was one of the first Greek scholars to describe them as three brothers who were primordial giants. Today Cyclopes the media perceptions of Cyclopes has not changed. They are still viewed as rugged human-like monsters with one eye in the middle of their head. Cyclopes areRead MoreAnalysis Of The Book 300 Spartans By Hanson879 Words   |  4 PagesIn the review of â€Å"300 Spartans† by Hanson, he described the movie in an overall positive way. The reason Hanson describes the movie in a positive way is because he stresses that the movie captures the physical characteristics and morals of the battle perfectly. Hanson in his review states that the film is inspired by the comic book called â€Å"Sin City†. It is here that Hanson describes the movie in a positive way for it mimics important scenery and characteristics of human beings just like the comicRead MorePleasantville1586 Words   |  7 PagesUtopia/Dystopia Dr. Viau Pleasantville Pleasantville is a great movie with many hidden messages. The not so obvious but informative messages are one of best aspects of this nineties flick. The special effects are impressive considering this movie is indeed from the nineties. Pleasantville touches base on many actual conflicts in America and throughout history in the most subtle but blunt way. My favorite thing about this movie is how it takes this blind community and shows them what they neverRead MoreA Clockwork Orange : Should Not Be Banned?1344 Words   |  6 PagesA Clockwork Orange: To Ban or Not to Ban? Did you know books could be banned? I honestly didn’t know they can, until my English teacher brought the topic up. So many questions ran through my mind. â€Å"How does a book get banned?† â€Å"Why?† â€Å"How?† Well after doing some research, my questions were answered. Hopefully your questions will be answered too. When a book is in the process of being banned, it first has to be challenged by somebody. â€Å"A book being challenged† is basically by a person or a groupRead MoreFilm Analysis: The Minority Report Essay1596 Words   |  7 Pagesfilm by Steven Spielberg in 2002, the short story to film became a success. Though there are many differences between the book and the movie, one would think Steven Spielberg would not be able to grab audience’s attention, but with his skills, Spielberg went above and beyond all measures. Many times, novels to films end up being either a great hit or a â€Å"Well, why did I watch this?† Some authors choose not to turn their novels/novellas into movies because they are afraid of the outcomes that it mayRead MoreTwilight: A Waste of Time and Money Essay example1043 Words   |  5 Pages740 in just the first weekend alone (imdb, 2008). Directed by Catherine Hardwicke, Twilight is a movie based on the first in a series of four best-se lling novels by Stephenie Meyer. The movies main focus is on a teenage girl named Bella (Kristen Stewart) who moves from Phoenix, Arizona to the town of Forks, Washington to live with her father Charlie (Billy Burke). On the first day of school, she meets Edward (Robert Pattinson), a mysterious guy who, she find out later in the movie, is a vampire. After

School Free Essays

This is the entrance season. Don’t miss the important exams†¦ Whether your interest is in Engineering, medicine, Law or Hotel management, the period between march and may, at times even June is meant for writing a series of entrance exams. Careerists helps you prioritize†¦ Asking endless rounds of post ices and banks is so tiring, cribs Dry Manhandling, a harried father of a 17-year-old. We will write a custom essay sample on School or any similar topic only for you Order Now His daughter is appearing for 10+2 and aspires to be an engineer. He has so far ailed in 11 application forms for efferent state and national-level entrances and a few are to follow. What is making matters worse is the indifference of most of the test-conducting agencies, especially the state-led ones like CBS or NITS. None of them respond, and their phone lines are perpetually busy, laments Manhandling. To help thousands of parents like him, we have put together detailed information on over 50 entrances across the four major disciplines: Medicine, Engineering, Law and Hotel Management. For each of the entrances, we have provided detailed information on the process of form ailing, syllabus, test pattern, counseling process and seats availability. Continuing our tradition, we will also publish advisories on how to crack them. During the course of next three months, in case you have any queries with respect to any of these examinations you are most welcome to call up our helpline number: 011- 40 360 360. Entrance examinations in the country vary in their objective and scale widely. The biggest of course is the JEEZ (Main) which sees over 1. 5 million aspirants. Other private and deemed universities that conduct their own examinations for different programmers get between 5000-30,000 aspirants. It would make sense to appear for good private university entrances because, quite a few of them offer good scholarships for toppers in their respective examinations. Do not miss out on applying to your preferred institutions. Good Luck! ENTRANCE EXAMS MEDICINE iris step that one takes to become a doctor or rather a professional adept in the ‘led of medicine is to opt for subjects in Life Sciences, particularly Biology while in high school. The next step is to prepare for medical entrance examinations, during or after the year of passing class 12, that are held mostly in the month of April, May and June every year. Clearing the exam successfully helps you secure admission in a medical school to undertake an undergraduate medical degree, primarily MOBS or BEDS (Dental). There are slight variations in eligibility norms for various entrances. Usually candidates must be of 17 years of age and must have passed 10+2 from a recognized board with 50/45 percent in the aggregate (40 percent for SC/ SST). The candidates appearing for their board exam in 2014 are also eligible to apply. The candidates must have studied Physics, Chemistry, Math or Biology. Cracking the exam A career in medicine, especially in India with roughly 50,000-odd seats at the undergraduate level is based on your ability to qualify national or state-level tests. You need to test your ability in Physics, Chemistry, Botany and Zoology. In these exams, apart from being accurate, you also need to be alert and very quick. In most of the exams for which we are listing out key information (nature, application procedure, fees, important dates, intake, selection), the answers have to be given in less than a minute per question. The assessment in a way relates to the profession that demands an enquiring mind, the capacity to acquire high levels of knowledge which has to be constantly up-dated, and he ability to relate to people as individuals, each with their own health needs. DRY CUSHMAN BATHWATER Addle. Proof Head, palliative care, Alms Alms has a tradition of research excellence in addition to being world class, provide care and cure. Some of top researchers in the country populate the campus BOCCE Briar Combined Entrance Competitive Examination (BOCCE) is a state-level exam conducted by the Briar Combined Competitive Exam Board for admissions to MOBS, BEDS, Barbara courses in various colleges across the state. Exam type: State-level Selection process: The candidates will be called for counseling on the basis f the result. Application Form/procedure The candidates can acquire the application form from select colleges across Briar or select Canard Bank branches, details of which can be CAREERS FEBRUARY 2014 found on the social website The candidates can also acquire the form through post by sending the AD to the BOCCE Board. I The facility for online submission of applications might be available for BOCCE on the social website (http://baseboard. Com/Home. PH). Counseling procedure The counseling for BOCCE candidates will be held as per the roll numbers given in the schedule, merit-wise. I Candidates will have to attend the unsealing and go through document verification process at: The BOCCE Board, I. A. S. Association Building, Near Patina Airport,Patina-800014 TRAINING IN specialties help surgeons to keep themselves updated Students have to carry originals of all qualifying exams along with one set of attested copies of the same. Exam pattern: The paper comprises two stages: First stage There are four sections: Physics, Chemistry, Mathematics and Biology. I Candidates have to attempt Physics and Chemistry compulsorily I Candidates opting for MOBS/BEDS should attempt Biology. I The total marks for PC candidates ill be 150 with each subject carrying 50 marks. Second Stage I There are four sections: Physics, Each paper will be for the duration of one-and-a-half hours. And Chemistry compulsorily. I Total marks for each subject will be I There will be a total of 100 questions in each subject I Four marks will be awarded for each correct answer and one mark deducted for every wrong answer Syllabus: The syllabus will be available on the social website of BOCCE and will basically be the same as that of the HAS-level examination. 31 Selection Process: The process begins after both the phases of the examination have been conducted. Then the BOCCE Board declares shortlist students based on the results. It then invites students for counseling and college/course preference. Important dates Commencement of sale of Application Form: January 17, 2014 I Last date of sale of Application Form: February 17, 2014 I Last date of receipt of application form: February 25, 2014 I Date of Examination (First Phase): 13 April, 2014 I Date of Examination (Second Phase): 18 May, 2014 Entrance Exams SEAM Kraal Engineering Agriculture Medical Entrance Examinations (SEAM) is conducted by Choice of the Commissioner for Entrance Examinations, Kraal for admissions to undergraduate professional courses. Selection process: Candidates will be called for counseling based on results of the entrance. Application form/procedure Candidates need to apply online in prescribed SEAM 2014 application form available on the social website (http:// www. CE-kraal. Org/). They need to remit an examination fee of RSI. 800. Counseling procedure: The counseling will be as per the schedule drawn on the merit list rankings. It involves document verification, allotment of seats, payment of admission fees and other formalities. Students must be physically present during counseling and original comments have to be submitted. Exam pattern It is a paper-pencil exam of 2 hours and 30 minutes duration having 120 Multiple Choice Questions (Macs) of 480 marks. Each correct response to the question will be awarded four marks and one mark will be deducted for each incorrect response under negative marking scheme. I Online Application Form: January 10, 2014 – February 5, 2014 I Admit Card: March 24, 2014 I Exam: April 23 and April 24, 2014 (lo:o a. M – 12:30 p. M. ) I Result Declaration: May 20, 2014 WEBBED Medical Conducted by West Bengal Joint Entrance Examination Board, the West Bengal Joint Entrance Examination WEBBED) allows admissions to undergraduate medical and dental courses. Selection Process: The candidates will be called for counseling on the basis of the result. I The interested candidates need to ill in WEBBED Online Application Form through the social website (http:// www. Webb. In/). I The WEBBED application form fees of RSI. 500 can be deposited either online or Allahabad E-Bank Callahan or selected Post Choice. The WEBBED merit rank will be announced soon after the declaration of the results. The counseling for WEBBED will be conducted in three phases. The phases of counseling depend on the umber of meritorious students and the availability of the seats. A fourth round may be conducted if seats are available after the deemed three rounds of WEBBED counseling are concluded. The exam comprises multiple-choice questions with 80% of the total marks and short answer type questions with 20% of the total marks. The total marks allotted for WEBBED 2014 Exam is 200. There shall be a system of negative marking of 33. 33% for every wrong response. Online WEBBED 2014 Application form available from: December 18 to January 25, 2014 I Last date for receipt of confirmation page: February 4, 2014 I -rest date: April 20, 2014. All India Pre Medical/Pre Dental Examination Exam type: National-level I All India pre Medical -rest (MITT) is conducted by CBS for admission to MOBS and BEDS courses. The exam allows ailing 15 percent seats in government colleges. 32 be called for counseling on the basis of Log on to MITT website (http:// mitt. Nice. In/mitt/Welcome. Asps), ill the application form and note down the registration number generated by the system. I Payment of RSI. 1000 can be made through Credit Card/Debit Card or through E-Callahan. I Confirmation page will be generated after payment of fees. Take print -outs f the confirmation page at Part IV of application format and the address slip. Paste photograph on the confirmation and send it to the following address along with E-Callahan Copy (in case payment is made through E-Callahan) by registered/speed post: The Deputy Secretary, MITT unit, Central Board of Secondary Education, Sheikhs Kenned, 2, Community Center, prà ªt Viral, Delhi- 110 301 All original documents are required during counseling – Counseling call letter; Rank Card/Hall Ticket score card; Mark sheets/consolidated mark statement of the qualifying examination; Original degree/provisional certificate; High school (Class X) certificate as proof of date of birth: Community certificate (issued by the competent authority); Demand draft for amount towards part of tuition fee or full tuition fee, whichever is less. How to cite School, Papers School Free Essays This is the entrance season. Don’t miss the important exams†¦ Whether your interest is in Engineering, medicine, Law or Hotel management, the period between march and may, at times even June is meant for writing a series of entrance exams. Careerists helps you prioritize†¦ Asking endless rounds of post ices and banks is so tiring, cribs Dry Manhandling, a harried father of a 17-year-old. We will write a custom essay sample on School or any similar topic only for you Order Now His daughter is appearing for 10+2 and aspires to be an engineer. He has so far ailed in 11 application forms for efferent state and national-level entrances and a few are to follow. What is making matters worse is the indifference of most of the test-conducting agencies, especially the state-led ones like CBS or NITS. None of them respond, and their phone lines are perpetually busy, laments Manhandling. To help thousands of parents like him, we have put together detailed information on over 50 entrances across the four major disciplines: Medicine, Engineering, Law and Hotel Management. For each of the entrances, we have provided detailed information on the process of form ailing, syllabus, test pattern, counseling process and seats availability. Continuing our tradition, we will also publish advisories on how to crack them. During the course of next three months, in case you have any queries with respect to any of these examinations you are most welcome to call up our helpline number: 011- 40 360 360. Entrance examinations in the country vary in their objective and scale widely. The biggest of course is the JEEZ (Main) which sees over 1. 5 million aspirants. Other private and deemed universities that conduct their own examinations for different programmers get between 5000-30,000 aspirants. It would make sense to appear for good private university entrances because, quite a few of them offer good scholarships for toppers in their respective examinations. Do not miss out on applying to your preferred institutions. Good Luck! ENTRANCE EXAMS MEDICINE iris step that one takes to become a doctor or rather a professional adept in the ‘led of medicine is to opt for subjects in Life Sciences, particularly Biology while in high school. The next step is to prepare for medical entrance examinations, during or after the year of passing class 12, that are held mostly in the month of April, May and June every year. Clearing the exam successfully helps you secure admission in a medical school to undertake an undergraduate medical degree, primarily MOBS or BEDS (Dental). There are slight variations in eligibility norms for various entrances. Usually candidates must be of 17 years of age and must have passed 10+2 from a recognized board with 50/45 percent in the aggregate (40 percent for SC/ SST). The candidates appearing for their board exam in 2014 are also eligible to apply. The candidates must have studied Physics, Chemistry, Math or Biology. Cracking the exam A career in medicine, especially in India with roughly 50,000-odd seats at the undergraduate level is based on your ability to qualify national or state-level tests. You need to test your ability in Physics, Chemistry, Botany and Zoology. In these exams, apart from being accurate, you also need to be alert and very quick. In most of the exams for which we are listing out key information (nature, application procedure, fees, important dates, intake, selection), the answers have to be given in less than a minute per question. The assessment in a way relates to the profession that demands an enquiring mind, the capacity to acquire high levels of knowledge which has to be constantly up-dated, and he ability to relate to people as individuals, each with their own health needs. DRY CUSHMAN BATHWATER Addle. Proof Head, palliative care, Alms Alms has a tradition of research excellence in addition to being world class, provide care and cure. Some of top researchers in the country populate the campus BOCCE Briar Combined Entrance Competitive Examination (BOCCE) is a state-level exam conducted by the Briar Combined Competitive Exam Board for admissions to MOBS, BEDS, Barbara courses in various colleges across the state. Exam type: State-level Selection process: The candidates will be called for counseling on the basis f the result. Application Form/procedure The candidates can acquire the application form from select colleges across Briar or select Canard Bank branches, details of which can be CAREERS FEBRUARY 2014 found on the social website The candidates can also acquire the form through post by sending the AD to the BOCCE Board. I The facility for online submission of applications might be available for BOCCE on the social website (http://baseboard. Com/Home. PH). Counseling procedure The counseling for BOCCE candidates will be held as per the roll numbers given in the schedule, merit-wise. I Candidates will have to attend the unsealing and go through document verification process at: The BOCCE Board, I. A. S. Association Building, Near Patina Airport,Patina-800014 TRAINING IN specialties help surgeons to keep themselves updated Students have to carry originals of all qualifying exams along with one set of attested copies of the same. Exam pattern: The paper comprises two stages: First stage There are four sections: Physics, Chemistry, Mathematics and Biology. I Candidates have to attempt Physics and Chemistry compulsorily I Candidates opting for MOBS/BEDS should attempt Biology. I The total marks for PC candidates ill be 150 with each subject carrying 50 marks. Second Stage I There are four sections: Physics, Each paper will be for the duration of one-and-a-half hours. And Chemistry compulsorily. I Total marks for each subject will be I There will be a total of 100 questions in each subject I Four marks will be awarded for each correct answer and one mark deducted for every wrong answer Syllabus: The syllabus will be available on the social website of BOCCE and will basically be the same as that of the HAS-level examination. 31 Selection Process: The process begins after both the phases of the examination have been conducted. Then the BOCCE Board declares shortlist students based on the results. It then invites students for counseling and college/course preference. Important dates Commencement of sale of Application Form: January 17, 2014 I Last date of sale of Application Form: February 17, 2014 I Last date of receipt of application form: February 25, 2014 I Date of Examination (First Phase): 13 April, 2014 I Date of Examination (Second Phase): 18 May, 2014 Entrance Exams SEAM Kraal Engineering Agriculture Medical Entrance Examinations (SEAM) is conducted by Choice of the Commissioner for Entrance Examinations, Kraal for admissions to undergraduate professional courses. Selection process: Candidates will be called for counseling based on results of the entrance. Application form/procedure Candidates need to apply online in prescribed SEAM 2014 application form available on the social website (http:// www. CE-kraal. Org/). They need to remit an examination fee of RSI. 800. Counseling procedure: The counseling will be as per the schedule drawn on the merit list rankings. It involves document verification, allotment of seats, payment of admission fees and other formalities. Students must be physically present during counseling and original comments have to be submitted. Exam pattern It is a paper-pencil exam of 2 hours and 30 minutes duration having 120 Multiple Choice Questions (Macs) of 480 marks. Each correct response to the question will be awarded four marks and one mark will be deducted for each incorrect response under negative marking scheme. I Online Application Form: January 10, 2014 – February 5, 2014 I Admit Card: March 24, 2014 I Exam: April 23 and April 24, 2014 (lo:o a. M – 12:30 p. M. ) I Result Declaration: May 20, 2014 WEBBED Medical Conducted by West Bengal Joint Entrance Examination Board, the West Bengal Joint Entrance Examination WEBBED) allows admissions to undergraduate medical and dental courses. Selection Process: The candidates will be called for counseling on the basis of the result. I The interested candidates need to ill in WEBBED Online Application Form through the social website (http:// www. Webb. In/). I The WEBBED application form fees of RSI. 500 can be deposited either online or Allahabad E-Bank Callahan or selected Post Choice. The WEBBED merit rank will be announced soon after the declaration of the results. The counseling for WEBBED will be conducted in three phases. The phases of counseling depend on the umber of meritorious students and the availability of the seats. A fourth round may be conducted if seats are available after the deemed three rounds of WEBBED counseling are concluded. The exam comprises multiple-choice questions with 80% of the total marks and short answer type questions with 20% of the total marks. The total marks allotted for WEBBED 2014 Exam is 200. There shall be a system of negative marking of 33. 33% for every wrong response. Online WEBBED 2014 Application form available from: December 18 to January 25, 2014 I Last date for receipt of confirmation page: February 4, 2014 I -rest date: April 20, 2014. All India Pre Medical/Pre Dental Examination Exam type: National-level I All India pre Medical -rest (MITT) is conducted by CBS for admission to MOBS and BEDS courses. The exam allows ailing 15 percent seats in government colleges. 32 be called for counseling on the basis of Log on to MITT website (http:// mitt. Nice. In/mitt/Welcome. Asps), ill the application form and note down the registration number generated by the system. I Payment of RSI. 1000 can be made through Credit Card/Debit Card or through E-Callahan. I Confirmation page will be generated after payment of fees. Take print -outs f the confirmation page at Part IV of application format and the address slip. Paste photograph on the confirmation and send it to the following address along with E-Callahan Copy (in case payment is made through E-Callahan) by registered/speed post: The Deputy Secretary, MITT unit, Central Board of Secondary Education, Sheikhs Kenned, 2, Community Center, prà ªt Viral, Delhi- 110 301 All original documents are required during counseling – Counseling call letter; Rank Card/Hall Ticket score card; Mark sheets/consolidated mark statement of the qualifying examination; Original degree/provisional certificate; High school (Class X) certificate as proof of date of birth: Community certificate (issued by the competent authority); Demand draft for amount towards part of tuition fee or full tuition fee, whichever is less. How to cite School, Papers

Franchising & Small Business

Question: Identify an existing independently-operated business (i.e. one that is currently not a franchise organisation) which appears to have the potential to be franchised in order to facilitate future expansion. The organisation you choose must be a real business. It may be located in Australia or internationally. Prepare a report on the feasibility of franchising this organisation. Answer: Introduction: Franchises open new opportunities for the business. It is one of the ways in which the expansion in the business can take place. However it should be taken into account whether the business franchise will bring the necessary benefits for the business and what would be the cost of taking that step. The purpose this feasibility is to identify a business that has not been franchised yet and research on whether it can be franchised or not. Due to limitation of time the research was only conducted from secondary information rather than primary information. Conducting primary research would have given a much accurate representation of business. Research was conducted from a broad range of secondary information such as Internet, books, government database, report from private market research etc. There are a few limitations that may have an effect in concluding accurate recommendations about the business. The limitations include the liability of data collected from secondary source, the env ironment at the time of data collection and how old the data is form the period the feasibility was conducted. The business chosen for the feasibility was a falafel business named Falafel express- Hummus and Falafel Bar. This is one of the leading brands operating in 18 countries. The market share of the Falafel experiences a serious stress due to the increased competition and health consciousness and this report aims at the recommendation of few feasibility options for Falafel one such is franchising (Zomato 2013). This restaurant presents variety of cuisines and has wide network in major countries like US, UK, Australia, and India etc. It basically serves Mediterranean and east Mediterranean as well as Lebanese meals. History of business: An interview was conducted with the business owner regarding the feasibility to gain significant information about the business. The sections below contain an explanation of the answers that was given by the owner. The business is a start-up business. Two friends who have been known each other for 15 years own the business under partnership. They have about four casual staff and work themselves to have full control on business. It is important to work hard for the success of the business.It can help owner understand it customer base and then improve business accordingly. The location of business was chosen after determining a numbers of factors; include personal preference, competitors, transport service availability and globalisation. After determining all the factors mention above the owner choose Surfers Paradise, which is one of the most visited places in Australia and attracts more than 12 million tourists annually (Gold coast city council). The place have transport service available, there is no other business that is selling similar products nearby and is visited by a number of tourist from gulf and south east Asia. They have very cultural base thinking especially when it comes to food. This could be an advantage for the business as it sells a variety of vegetarian and halal foods, which most people from these backgrounds prefer due to cultural heritage. The business sells a variety of vegetarian food, specialist in falafel. The food in menu includes falafel pocket, falafel balls, falafel plate and falafel salad with a combo option of chips and hummus. The product is freshly made in the shop daily to keep their product healthy. They food is also gluten free and vegan which could be an advantage as there are no other shops around the business that sell vegan food. The business is on start up stage and is only six weeks old. The business intends to get its product and services out to end customer through corporate owned outlets. There is only one outlet so far which is in Surfers Paradise but the owner is planning to build more outlets so he can reach as much customer as possible. Owner is promoting business through varies promotional methods like radio, social media, website, business cards, personal canvassing, billboard, pamphlets and through hotels by giving a certain discount to a particular hotel customers and staff. The promotional method was selected which reflect the target market and business product / services. The pricing strategy that the owner selected was based on varies fixed and variable cost that the business deals with. The owner did a market research based on the product that the business was selling and also looked at his personal goals about the business. The prices that the owner selected were similar to any other competitors price bearing in mind that in case of any competition he has enough room to beat his competitors price. The pricing strategy that the owner used to promote his business was promotional discounts. Promotional discount is a discount on a product for a specific period of time (Govt. of WA). Promotional discount is a good strategy for a start-up business to pull customers and increase its maker share in the industry, which will lead to huge profits for the owner in coming years. Market Analysis: Globally, fast food industry has grown in last five years to 55.1 billion USD which is also reflected in the Australia. Fast food industry plays an important role in the Australian society and is a major contributor to the national economy.The Australian fast food industry is made up of approximately 39,584 establishments and 24,734 businesses, many of which are small businesses. It employs over 300,000 employees. In 2012 2013, it generated $15.8 billion in revenue. McDonalds alone has an estimated economic contribution equivalent to 0.2% of Australias gross domestic product and employs over 90,000 Australians. On average Australians eat fast food at least once a week (FSA 2014). Although the industry caters the Australians, the growth of the industry is dramatically affected by the consumer food awareness and health consciousness. The industry has forecasted approximately 1.2% of growth in forthcoming decade. They also expect an increase in Australian GDP to 2.7% (IBIS 2014). Though the matter of fact regarding huge health awareness among Aussies, the growth is also hampered by weaker revenue gain and potent competition from global and local players of fast food industry of Australia (IBIS 2014) is also devastating the business. SWOT Analysis Strengths Strong customer value (Market Research 2014) Increased customer preference Variety of dishes at low cost (Emily 2010) Cheap price in the market (Food Centre 2014) Weakness Lack of proper advertisement and campaigning Untrustworthy suppliers for Falafel (FSA 2014) Lack of consumer awareness Lack of skilled labour (Small Business 2014) Less staff retention rate Lack of potential marketing efforts Opportunities Increased demand for low fat diet among Australians Home delivery and combo plans New or innovative products which reduces the fat and carbohydrates Increased demand for low fat diet. Threats Saturated fast food markets all over the world Increased health consciousness (Simmons et al 2005) Negative publicity about fast foods by many NGOs and health organisations Local competition is strong Increasing craze for global players such as subway, KFC, McDonalds etc (Siwik et al 2006) Suitability for franchising: In the fast paced hustle and bustling work life, quick service restaurants render a great help to many people. Australia has a very massive fast food industry and also CAGR has estimated a dramatic increase in 3.6% of revenue gained via fast food industries to the nation. The current trend of franchising the fast food industry has been commenced in the middle of 1930s (Lowell 2014). Basically, franchising usually targets on the increased volume, less cost of production and rapid production from the restaurant. Generally, the food served is preheated or precooked and for kiosks or stands, the food are shipped or transported from one central location to another location. One of the greatest challenges in fast food industry is the stress over the profit margin. Public awareness over body mass indexing and high fat diet has devastated the business. Franchising structure Falafel can go for multi tier franchising. This involves formation of one or more unit and establishing relationship between two or more firms. This might suit for the Falafel since this option can be greatly helpful for creating huge opportunity, also money and other human resources are easily available from the franchisee which reduces the cost of operation. Another important benefit is risk sharing, the risk shall be easily managed by combining the skills and knowledge of all franchisees in the multi tier unit (MSA 2014). There is an option for consulting with individuals who share the interest in the business which will pave way for the growth and expansion of Falafel express since there is an extra source for business ideas. Rapid cash inflow can be achieved since profit arrives from multiple units. Multi-tier franchising may increase the domestic credibility for the business. Business franchisors can get a crystal clear picture about the demands and competitiveness and extra skills and resources are largely available for managing those competitiveness. Growth Growth is rapid when a business goes for multitier approach of franchising. Since area of development seeds for the principle actor in fast food business and provides the competitive advantage over other domestic and global rivals. This option draws many consumers as well as investors besides providing a brand image. Falafel gets less risk both in terms of finance and administration of the business. Also area development encourages the coordinated development of the business and all franchisors. Only sub franchising is not permitted in this type but entire rights are offered to the franchisor which paves rapid cash inflow (MSA 2013). Support services There are numerous supporting services in Australia in order to support the franchising such as iHR, franchise council of Australia. Franchise brokering, setting a proper fees structure, consulting and setting a justible rates than the competitors can be easily done by such supporting agencies which will promote the business (MSA 2014). Franchise fees and costs There are numerous types of franchisee fees, cost of operation and penalties etc. Also a franchisee must agree to pay cooperative fund which is not revenue to the franchisor (Lowell 2014). They are as follows: (Lowell 2014). Initial fees, one time fees, continuing fees, advertising and marketing fees and measurement of profits whether direct or indirect. (Lowell 2014). Communication systems Communication plays a vital role for franchisor franchisee relationship. Regional and provincial level meetings may be effective way of communication to share the profit, turnover and also share the business ideas and to update brand image, evaluate or assess the progress of the business, predict the returns and profits of business in future, resolving the issues and disputes. E-mail and Skype communication will help greatly and sustain the franchisee-franchisor relationship; Town hall meetings is another best way besides e-mail and telephonic communication with franchisor, face to face meetings may greatly help to communicate on common goals of the business. Chamber of commerce events and carnivals also business meets bi annually or monthly will support the franchisor franchisee relationship greatly (Lowell 2014) . Personal network communication is generally the acquaintances the franchise firms and its administrative band have in their personal-business address books. If somebody possibly will discover an approach to put these people together, make available them the precise communication and facilitate the search the possibility of working together, he may well generate a strong competitive advantage for the firm. The greatest issue in this area is the association of the business partners who works combining. The further stretchy work milieu fashioned by the franchisor, the additional probability of triumph below this model. The input is habitually communicating the spreading out dream with others or franchisees who share the common interest in flattering part of the business expansion story, expecting problems of these groups and identifying solutions to make it happen (MSA 2013). Legal aspects of franchising Franchising is generally governed by federal and state laws in Australia, besides being good relationship, one of the crucial factors for success. The legal aspects are that both the parties must be crystal clear in term of franchisee relationship, fees structure of franchising. The territories, rights and other obligations of franchising, payment methods for money transfer, also the risk sharing for development, training of staffs and also advertising. The rules and responsibilities of the franchisor and franchisee must be clearly mentioned in the franchisee agreement. According to the federal law, a franchisor cannot sell a franchisee of specific area until the closure of term of franchising. Conclusion and Recommendation The main issue is whether the Falafel which is a fast food restaurant can go for franchising for the business development. Upon analysing the market growth and prediction of fast food industry in the Australia, throws light on the development of industry. Although there prevails a strong competition from global players such as McDonalds, KFC, Pizza Hut etc and also few local players contribute to the significant decline in the sales of Falafel. Multi-tier franchising may be best option for the Falafel for the expansion and also it may provide the option for sustaining in the current competitive market. Multi-level franchising shares the business threat, competition, shares the risk. Also, it paves an ideal way for rapid profit, cash inflow and creates brand image and consumer awareness. The only disadvantage of going for multi level franchising is losing the control over the business. This can be avoided by good communication and weekly meetings. A large number of fast food restauran t businesses fail rapidly due to the proper business strategy. Franchising is a kind of division of labour which is cost effective way to achieve profit without spending large time and investment on the training employees. Also, it is a very convenient way to achieve and create niche market. Fast food always looks for easiest home delivery strategies in order to gain competitive edge and franchising in a multitier expands the restaurant and also quick home delivery for increasing brand value. So, this report strongly recommends the multilevel franchising for Falafel operation which might increase the sales and revenue in the Australian market. Reference: 2013. Which Franchising Structure Fits Your System? Simmons,D.,McKenzie,A.,Eaton,S.,Cox,N.,Khan,M.A.,Shaw,J.Zimmet,P.(2005). Choiceandavailabilityoftakeawayandrestaurant foodisnotrelatedtotheprevalenceofadultobesityinruralcommunities inAustralia. International Journal of Obesity,Vol. 29,703à ¢Ã¢â€š ¬Ã‚ 710. Siwik,V.P.,Senf,J.H.(2006).Foodcravings,ethnicityandotherfactorsrelatedToeatingout. Journal of the American College of Nutrition,Vol.25, Iss.(5),pp.382à ¢Ã¢â€š ¬Ã‚ 388.